Latest News About Subway news drives tech upgrades in 2.0 rollout across markets

Updated 2026-06-17 23:36

The chain signals digital expansion as Fresh Forward 2.0 concepts rolls out kitchen display systems to improve guest experience; Europe shows strong early feedback on loyalty programs within a broader global transformation; travel hubs and non-traditional venues aim to serve convenient options and grab-and-go upsurge; these efforts align with Subway's continuous push to simplify ordering and enhance on-site experiences across markets.

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Subway® Delivers Integrated Digital Experience in Key European Markets®

Fresh Forward 2.0 has been tested across all regions, receiving overwhelmingly positive feedback from guests, franchisees and their team members. In concept testing, guests reported the new design significantly increases their likelihood to dine in and visit Subway restaurants again. In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of Subway’s digital transformation journey. Self-serve kiosks, order ready screens and kitchen...

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