Snowflake Announces Support of Unified ID 2.0
Snowflake announces support for Unified ID 2.0, helping organizations securely enrich audience data for campaigns without sharing user's personal information.
www.snowflake.comHere’s the latest I can share based on available sources up to now.
Core answer
- Snowflake ID is a general term that can refer to various identity or tracing schemes used in tech ecosystems; without more context, it’s not clear which Snowflake ID you mean (e.g., a project-specific identifier, an industry standard like UID 2.0 discussions, or a company-specific feature). If you can specify the context (product feature, industry standard, or a particular company’s implementation), I can pin down the latest details.
Context and quick background
- Snowflake, the data cloud company, has historically engaged with identity and audience datasets as part of its data marketplace and security features. For example, Snowflake has announced support for privacy-preserving identifiers in advertising contexts (e.g., Unified ID 2.0) to enable audience activation while protecting consumer PII. If your interest is in this area, note that UID 2.0 discussions date back to 2021 and relate to privacy-friendly identity for ad tech within Snowflake’s data-sharing ecosystem.[1]
- Snowflake’s broader product and data intelligence capabilities have seen rapid evolution in 2025–2026, including Cortex-Agent developments, AI-centric tooling, and platform expansions. If your reference to Snowflake ID is connected to those product lines (e.g., identifiers used by Cortex or data provenance features), there have been ongoing updates and acquisitions in that space.[2]
If you want, I can:
- Narrow to a specific interpretation (UID 2.0, data provenance identifiers, Cortex-related identifiers, or something else) and pull the most recent official statements.
- Summarize the latest Snowflake press releases or product announcements related to identity and identifiers in a concise bullet list.
- Provide a comparison table of how different “Snowflake IDs” are used across Snowflake features, ad tech integrations, and data governance, if you can confirm the exact scope.
Please share which interpretation of “Snowflake ID” you’re after (for example: UID 2.0 support, identity in Cortex, or a different context), and I’ll fetch and summarize the latest, with citations.