Next buys Russell & Bromley out of administration as 33 ...
Next has acquired the Russell & Bromley brand in a £2.5m rescue deal, but the future of 33 stores and around 400 jobs remains uncertain as administrators review options.
bmmagazine.co.ukHere’s a concise update on Russell & Bromley:
- The latest developments indicate that Next has acquired the Russell & Bromley brand in a rescue deal, paying around £2.5 million, with a small number of stores (three) kept open under Next’s ownership, while the majority of stores and jobs remain under review by administrators.[3][5][6]
- The deal focuses on securing the brand and intellectual property, and Next has signalled an intent to stabilize operations and support the brand’s next chapter, though questions remain about the fate of the remaining 33 stores and roughly 400 staff.[5][3]
- Coverage during early 2026 highlighted uncertainty for the store network, with reports noting that only a subset of stores would continue trading under the new arrangement and that the broader store portfolio remained at risk or under consideration by administrators.[10][3][5]
Key sources you can consult for more detail:
- Sky News reports on Next’s involvement and the pre-pack administration context.[2][3]
- The official-reported rescue details from Next and trade press coverage summarizing store implications.[6][5]
- Broader news aggregations and industry outlets tracking the ongoing status of the remaining stores and potential future strategy.[4][9]
If you’d like, I can compile a brief timeline of events and extract the store-by-store implications from these sources, or summarize impacts for shoppers and employees.