Starbucks and Miffy team up to unveil merchandise collection
Starbucks Hong Kong is taking consumers on a heartwarming journey in the world of Miffy this summer with a co-branded merchandise collection.
www.marketing-interactive.comcollaborative merchandise line debuted from May 19 in the U.S. and Canada with Miffy designs and seasonal designs featuring plush toys, mugs, tumblers and other drinkware; online exclusives plus a gift-card design as part of the limited edition release. Starbucks locations aim to bring Miffy’s cross-generation appeal to customers during this limited-time event.