The late Colonel Sanders keeps on guiding KFC expansion today, with new menu items launching in the UK and Canada to gauge demand. British diners promptly shared the viral sandwich online after launch, triggering buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, blending gaming culture with the brand. Back in the US the chain cut a number of restaurant franchises, including nearly a dozen Florida closures, streamlining its footprint. Marketing now combines online buzz with physical stores to retain younger buyers, drawing into the late founder's recognisable image. The brand runs small changes before wider rollouts, sticking to a step-by-step playbook across regions.