Strong ad revenue doubles profit for Nine Perth
Channel 9 Perth has recorded a big jump in annual profit, buoyed by a broadly stronger advertising market in the June half.
thewest.com.auHere’s the latest you asked for.
Channel 9 Perth (STW-9) has been highlighting strong audience growth in 2025, including year-on-year gains across major demos and increased engagement with 9Now streaming, according to industry and company reports from late 2025. The network credits its Perth news and current affairs programming, breakfast updates, and entertainment slate for contributing to growth in prime time and total TV audiences in 2025. In particular, 9News Perth delivered notable year-on-year increases across key demos and saw robust streaming numbers on 9Now, reflecting broader audience shifts toward on-demand and local content.[1]
Key points you might want to know:
- Brand and reach: Channel 9 Perth is STW-9, the Nine Network’s flagship in Western Australia, with a long history in the Perth market dating back to the 1960s.[4]
- 2025 performance: The station reported being the No.1 Primary Channel in Perth’s prime time for certain demos and posted gains across People 25-54, People 16-39, GS18+, and Total People in 2025, driven by both traditional broadcasts and streaming on 9Now.[1]
- News outcomes: 9News Perth, including its 6.00 pm bulletin, showed strong year-on-year growth in key audience segments in 2025, contributing to the overall positive performance story.[1]
- Notable programs: Breakfast updates and nationally integrated content across current affairs, entertainment, and live sports have supported audience growth in Perth.[1]
- Historical touchpoints (context): Channel 9 Perth has a long-standing presence in the market, with its studios and brand tied to the Nine Network’s broader regional strategy.[4]
If you’d like, I can pull a few specific recent headlines from Perth or compile a quick snapshot comparing 2024 vs 2025 performance for Channel 9 Perth, with sources and date stamps.